leave it to Lawler

Jeff lawler

REALTOR®, ABR, PSA, RENE, SRS

Jeff Lawler is a real estate expert, marketing professional, and REALTOR® with Live Oak Real Estate. He is an Accredited Buyer’s Representative, Pricing Strategy Advisor, Real Estate Negotiation Expert, and Seller Representative Specialist. From 2019-2022, Jeff was awarded multiple REGAL Awards for best overall advertising campaign and best use of social media from the BIA Sales & Marketing Council. In addition, he was voted Best Real Estate Agent in 2018, 2019, runner-up in 2020 by readers of the Free Times, and was nominated for Best Real Estate Agent in 2021 and 2022 by readers of Columbia Metropolitan Magazine. Jeff is the founder of Columbia Connectors, Columbia’s resource for genuine business and community connections.

Certifications/Designations
National Association of Realtors Accredited Buyer’s Representative (ABR) designation
National Association of Realtors Pricing Strategy Advisor (PSA) certification
National Association of Realtors Real Estate Negotiation Expert (RENE) certification
National Association of Realtors Seller Representative Specialist (SRS) designation
Certified Luxury Home Marketing Specialist (CLHMS) designation
Institute for Advertising Ethics Certified Ethical Advertising Executive (CEAE) certification

      
   Jeff Lawler, REALTOR®
   25 Google reviews 
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       Posted on Google  
   
   M 
 December 6, 2025
 
 
 Trustindex verifies that the original source of the review is Google. Jeff has been our realtor twice now. He helped us sell our home in 2024 and recently helped us when buying our new home. He is a dedicated and knowledgeable Professional REALTOR. Having grown up in Columbia, he is a local expert. Not only is he a realtor, he is a realtor who cares about his community. Jeff gives back to his community in many ways, volunteering his time and serving on the boards of agencies working to make a difference. We recommend Jeff to anyone looking to either sell or purchase a home. We would definitely call him again!
  
 
      Posted on Google  
   
   Robert Crouch 
 November 27, 2025
 
 
 Trustindex verifies that the original source of the review is Google. A few months ago, I began to search for a realtor online to help my girlfriend and myself find a home. After some research, I decided to give Jeff Lawler a call. I made the right decision. From the start I could quickly tell that Jeff had our best intentions in mind, and we never felt rushed or urged to pursue anything that wasn't what we were looking for, but also that was right for us being fist time home buyers. We were looking for a home with some acreage and privacy, and quickly realized that what we were looking for, was highly sought after, but Jeff made it happen! Jeff helped us close two days ago on the perfect house in West Columbia, and we could not be more happy/excited!  Everyone on Jeff's team, and all the contacts that he introduced us to over the process were very professional and genuinely good people, which is very important to us to work with good folks. If you want a professional agent, who is a local expert in the Midlands of SC, give Jeff Lawler a call like I did.
  
 
      Posted on Google  
   
   Dalton Cornforth 
 August 7, 2025
 
 
 Trustindex verifies that the original source of the review is Google. Jeff with Live Oak Real Estate was amazing! He helped us find a beautiful new construction home in Forest Acres and guided us every step of the way through the building and buying process. Jeff’s knowledge, professionalism, and responsiveness made everything so much easier. I’d highly recommend him to anyone looking for a reliable, local real estate agent!
  
 
      Posted on Google  
   
   Brendon Rumsey 
 May 12, 2025
 
 
 Trustindex verifies that the original source of the review is Google. We had an incredible experience working with Jeff Lawler at Live Oak Real Estate! From day one, Jeff was on top of every detail—his communication was clear, timely, and consistent. He was always responsive, making the entire process stress-free and easy to navigate. Jeff’s professionalism and local market knowledge really paid off—he had our home under contract for above asking price within just a few hours of listing! If you’re looking for someone who’s easy to work with, highly responsive, and truly works in your best interest, Jeff is your guy. We couldn’t recommend him more!
  
 
      Posted on Google  
   
   Gracie Stevenson 
 May 9, 2025
 
 
 Trustindex verifies that the original source of the review is Google. Jeff is an absolutely phenomenal realtor! He helped my mom and me purchase our home back in 2019, and the entire experience was truly awesome. Even years later, we still appreciate how incredibly effective Jeff was in getting things done quickly and properly. What really sets Jeff apart is his genuine care for the Columbia community. You can tell he's not just about closing deals; he's invested in making this a better place to live. He never compromises on doing things the right way and ensures that all parties involved in the transaction are treated fairly and walk away feeling like they've benefited. Jeff also gave us a fantastic gift when we closed and it was such a thoughtful and perfect touch! Beyond his professional skills, Jeff is proactive, knowledgeable, and a true pleasure to work with. On top of all that, he's also a great friend. If you're looking for a residential realtor in Columbia who is dedicated, ethical, and truly cares, look no further than Jeff! He has that indescribable X factor quality that just makes one a winner.
  
 
      Posted on Google  
   
   Josh Lehew 
 October 3, 2024
 
 
 Trustindex verifies that the original source of the review is Google. We love working with Jeff! He is very on point with everything, super knowledgeable, and came highly recommended from other locals. We can't thank him enough for his help!
  
 
      Posted on Google  
   
   Kelli Lawson 
 September 27, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Jeff was fantastic in every aspect of the real estate process. He is very punctual and responsive - I could not have asked for a better agent
  
 
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   Beth Frost 
 September 27, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Jeff is proactive with every scenario that came up with our condo search. He was a joy to work with. Very professional and organized.
  
 
      Posted on Google  
   
   L Buss 
 September 27, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Jeff was hands down the best agent to work with. He was knowledgeable and made sure that our needs came first. We looked at a few homes downtown and in Shandon, but we found a perfect fit and we cannot thank him enough for being patient in finding the house that fit our needs. Thank you Jeff!
  
 
      Posted on Google  
   
   Cooper Smith 
 September 26, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Jeff Lawler is truly an outstanding realtor! From start to finish, he demonstrated an incredible level of commitment and professionalism. Jeff took the time to really understand what I was looking for and went above and beyond to ensure every detail was addressed. His knowledge of the market is exceptional, and he always provided thoughtful insights that helped guide me through the process with confidence. Beyond his expertise, Jeff is personable, patient, and genuinely cares about his clients. It felt like I had a true advocate on my side every step of the way. I highly recommend Jeff to anyone looking for a dedicated, trustworthy realtor!
  
 
  
  
 
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Penny

CPO, CHIEF PUPPY OFFICER

Every great real estate business has a secret weapon … and mine happens to have four legs, a wagging tail, and the biggest heart.

Meet Penny, our blue nose pit and unofficial Director of Morale. She’s equal parts cuddle bug, neighborhood watch, and reminder to slow down and enjoy the little things. From supervising emails on the couch to insisting on mid-day walk breaks, Penny keeps things fun, grounded, and full of love.

Despite her tough-girl looks, she’s a total softie; obsessed with snacks, naps, and making new friends. She’s also a reminder of what home is really about: comfort, safety, and a place where everyone (especially pets) feels welcome.

You may spot Penny on social media from time to time, but fair warning, she tends to steal the spotlight.

What is your home worth?

Current Listings

Live Oak Real Estate Listings

Ready to Buy or Sell?

Contact Jeff today. He can provide a wealth of knowledge that will help you make the best decisions possible about buying a home or preparing you to get the most value for your property as possible.

Buying

If you are purchasing a new home contact Jeff today. He can provide a wealth of knowledge that will help you make the best decisions possible about buying a home.

Selling

If you are listing your home for sale, contact Jeff now. He can assist you with pre-listing advice to prepare you to get the most value for your property as possible.

Testimonials

The Value of Having a Great Realtor

He’s sharp, he’s persistent. He definitely helped move the needle on that sale. I think his tenacity was most important. The communication was incredible. It was special how he was able to boost social media… the listing was all over town! It was really important that I was able to find the right person who above all made it his top priority to get this house sold for as much as possible.

–Drew Stevens

Spectacular Marketing

If I had to use one word to describe Jeff, it would be relentless. I felt like Jeff made the process as easy as possible. I was really impressed with all that he did to help us get our house ready to list and was really impressed with the photographer and the videographer. He even did some aerial footage of our house with a drone, so I think the marketing materials that he did were really spectacular.

-Theresa & Joey Wallace

Real Estate Negotiation Expert

One of the reasons I chose Jeff is he is a man of high character and someone that is easy to work with. You can’t ask for a better agent to represent you. Jeff is a great negotiator. Ultimately, he always made the right decision and had my best interests when going through the negotiation.

–Thomas Tafel

Former For Sale by Owner

He came in, walked through our house, told us everything we needed to do to make it more sellable. Appraised the house for the price, and actually came in and took professional photos, he marketed through newsletters and emails. It was way more effort than we ever expected and we would have ever done. He sold it over the price we listed as For Sale By Owner and got full asking price.

–Vanessa Bialobreski

Having a Strong Agent

As a first time home buyer, patience is the name of the game and having a strong agent, like Jeff. We were very fortunate having Jeff who was always straightforward. We got the ideal home that we were looking for. I honestly didn’t expect to have someone as kind and enthusiastic as him. It is safe to say that we were able to get what we wanted at the end due to following his expertise.

– Oscar & Courtney Chavez

Could Not Have Done It Without Him

Working with Jeff was great. He was always answering my calls. I knew Jeff was very familiar with the area. I love the house that Jeff found me. My family are all up in New Jersey, so knowing that Jeff was honest with me and knew what to look for in a house was very valuable and I could not have done it without him.

-Ty Hagemann

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How's The Market

The latest real estate market update and pricing your home effectively for sale in Columbia, SC.

The Latest Rates

What is the latest with the real estate market and where are the rates headed? Here is a quick update on where the rates are as of January in Columbia, SC.

Pricing Your Home

Pricing your home effectively for sale gets you more interest, more showings and potentially more offers for your property.

Preparing Your Home

There are many ways you can prepare, but here are a few that will help you get more prepared to sell your home.

Ready to Purchase

Here are some basic steps on how to prepare yourself to purchase a home.

Getting Involved

Tips for getting involved with community organizations and how to develop yourself personally and professionally.